jottings from CMW

after 3 days of intense learning, amazing networking and valuable seminar attendance i still think the same things as i did going in
1) that you should use a song to sell something ELSE.
2) and, always have a new song and a new something to sell to the fans you have already...
[ ] pick a platform

[ ] engage fans

[ ] measure

*

its all about finished masters walking in the door
*

ASCAP

1) intrinsic value of music

2) varying values

3) above the mean per transaction

*

25 albums sold 100,000 copies recent sound scan stats

*

THEY ARE ALWAYS LOOKING FOR HOLIDAY MUSIC
*
no one likes the gratis liscence but...